Questions as regards brand relevance and connection with both internal and external stakeholders had arose.
In line with this, the marketing team identified the need to:
- conduct due diligence on the brand
- establish a clear direction for the brand going forward
- find a way to reignite the brand (i.e. Give the brand an ‘energy kick’)
Cognisant that a well substantiated objective approach was required in order to achieve best results, Boogertman has approached us to assist in mining the necessary insights from all stakeholders, develop a strategic framework to meet objectives, and facilitate each step of the process to ensure directional clarity, and strategically informed outcomes, that are robust and have longevity..