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WE ARE THE DNLD

Let’s Work Together

5 Romajador Avenue

Sandhurst

Johannesburg
South Africa
+27 (0)833583311
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Brandhouse – The Exchange

Target Market Understanding and Alcohol Shopping Behaviour

‘The Exchange’ Community was initiated to gain insight on, and track, over time, alcohol shopper behaviour as well as off-trade consumption behaviour and influencers, in order to optimise off-trade marketing and communications, and to gain a more in-depth understanding of the different shopper segments. Additionally we explored:

  • drinking occasionality
  • emotive states relevant to off trade alcohol purchasing
  • repertoire understanding
  • shopper profiles