The DNLD insights community methodology is helping companies bring a human face to their market research in real-time
Community members engage via their desktop or mobile browser so that insights can be gathered even while your participants are on the move.
Regardless of who you wish to learn from or engage, be that end-users, customers, stakeholders or employees, We offer a way to gather insights and understanding through discussions, ideas contests, surveys, polls, digital journals or virtual focus groups.
Use The DNLD To Explore
Explore the broader context of their lives01
Investigate perceptions and behaviours around for example interpersonal communication, use of digital technology or day-to-day purchasing habits.
Explore underlying needs and need gaps02
Isolate opportunity gaps in the market that your brand, product or service offering can credibly address and deliver on.
Identify how customers feel about your offerings03
Explore understanding and comprehension, first impressions, perceived value, relevance, and drivers and inhibitors to adoption.
Identify how to optimise digital products and services04
Explore and determine what needs your digital assets are addressing or could address, and how to drive adoption and stickiness.
Test or uncover new ideas from customers or end-users05
Collaborate with members to create, refine or test new concepts and ideas or to give critical feedback on new product or service prototypes.
Investigate the best way to engage customers or end-users06
Identify and test ideas for communication and marketing activities such as brand positioning, advertising campaigns, price points or in-store promotions.
Why Choose Us
Plug-and-play data gathering modules can be turned on or off as the need dictates.
In terms of the actual content, we pre-develop, in collaboration with you, all the themes, topics and related exploration areas that we then carve up into e.g. polls, discussions, challenges etc.
We moderate the site on a daily basis, as well as motivate, remind, and rally our participants.
The Gamification engine motivates participants through points-collecting and leaderboards, with an optional in-platform webshop for members to redeem their points.
360 Panel Management
Define Community Strategy
Based on your goals and target segments we develop a positioning and content strategy for your panel to ensure all objectives are met and that the community is engaged and having fun.
Community Panel Set-Up
All content (questions, discussion forum topics, ideas contests etc) and supporting multi-media (including site design elements) is uploaded by our team to the platform and scheduled across the panel run period.
Recruited or client-provided participants are invited into (or loaded onto) the panel to set up their profiles and familiarise themselves with the environment before kickoff.
Community Panel Activation
Once all content is up and participants are all on board your community is turned on, members notified and interaction kicks off.
Our panel moderators manage participant interactions, vet submissions, run sessions and discussion forums and provide assistance to community members
Data Analysis and Reporting
Our analysts extract the data, analyse the data and package the insights in an easily consumable report in a format of your choosing